It amazes me why PPC budgets are still so high for some companies when they don’t even have an SEO budget. Here’s why…

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  • Return on investment from SEO continues to rise long after PPC has peaked. PPC is a once off. SEO can last for years.
  • PPC has instant results (chopping wood) and will generate visitors at a site’s startup
  • 80% of web searchers trust SEO results more than PPC results
  • PPC use declined 60% between 2007 and 2010. Crazy huh?
  • Only 50% of people are aware of the difference between organic and paid search results. My grandpa is still struggling with the difference between a search engine and a browser. Ads are the least of his worries.

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People enjoy chopping wood. In this activity, they see instant results – Albert Einstein