Is Digital Marketing OR Online Marketing more popular

Some people say digital marketing and some people say online marketing. I personally have always used online marketing, so after looking at google trends today I was surprised to see that the are currently neck and neck in terms of popularity. For SEO reasons, if...
SEO vs PPC

SEO vs PPC

It amazes me why PPC budgets are still so high for some companies when they don’t even have an SEO budget. Here’s why… [arrowlist] Return on investment from SEO continues to rise long after PPC has peaked. PPC is a once off. SEO can last for years....